Prada’s “Real Fantasies” feel more like weird dreams, the kind you wake up from and think “What does it all meaaann?”. Characters from their Fall/Winter 2013 campaign “perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.” The Italian luxury brand creates a strange realm using an unusual color palette, découpage settings, and a dissonant soundtrack. The production is so eerily captivating, it’s easy to overlook the outfits. But they’re good: gingham trenches in white and pink, fur coats with oversized cuffs, and a few pairs of slick shades.Check out Prada’s “Real Fantasies” f/w ‘13 campaign video below. Spotted on: HUH.
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Prada does Kafka
Nobody likes a third wheel Last week, Prada teased us with a short clip of their new fragrance campaign, Candy L’eau, directed by Wes Anderson and Roman Coppola. The Italian fashion label has since released two new commercials, featuring Candy (played by Lea Seydoux) and her heartbreaking ways. Without giving too much away, the episodes follow the efforts of two French fellows – once friends, now rivals – as they try to one-up each other, vying for Candy’s attention. Who out of the two admirers is gonna win Candy’s heart? At this point, it looks like this demoiselle is keeping her options open. Although we should point out, one of the two bachelors should give Miss Seydoux a bag of Doritos, this girl seems to enjoy snacking. Check out the two new installments of Prada’s Candy L’eau fragrance campaign below.
Work that construction paper Prada is really on the video game hustle. The first of two recent releases, the Prada spring/summer 2013 lookbook video, begins with a hand setting the scene. Black construction paper and a thin white model lay still until brought to life in the beginning shots. The video is the latest in the biannual Real Fantasies series of themed videos Prada has created. It follows a collage of the collection's threads gallivanting upon constructed backgrounds upon similarly constructed cityscape tunes. It's quirky and surreal and houses the collection's black and white ensemble in a way that a physical set could not. In the same vein, Prada released a Prada Candy L'Eau teaser directed by Wes Anderson and Roman Coppola that introduces the short film the two have collaborated on for Prada. Already the film's set up hints at its creators. Watch both the Prada spring/summer 2013 lookbook and the Prada Candy L'Eau teaser directed by Wes Anderson and Roman Coppola below to see what we mean. Found via: Oyster
Match made in flapper heaven Miuccia Prada reveals costume sketches for Baz Lurhman’s film adaptation of The Great Gatsby. In this case, too many Swarovski crystals is just the right amount--fourty looks created by Prada and costume designer Catherine Martin feature loads of gems and sequins. To amp up a tired jazz-era, Prada and Martin sourced designs from previous Prada and Miu Miu collections. “Baz and Miuccia have always connected on their shared fascination with finding modern ways of releasing classic and historical references” said Martin. Pair that with a score from Jay-Z and it looks like we're going to be all about Lurhman's take on that F. Scott Fitzgerald book we read in high school. Scroll down to see more of Prada’s The Great Gatsby costume sketches. Spotted on: British Vogue
Bluetooths have never looked so cool...or something like that Thank the gods of designer collaborations because there's a new couture gadget on the market. It's a chrome and black bluetooth curtsey of LG and Prada. If you've got some change to spare and a strong desire to go hands-free, this thing will do the trick. We invite you to drive your convertible on the highway with this Prada Bluetooth in your ear and listen carefully. It's saying, "Midlife crisis" whether you can hear it or not.
These Vahram Muratyan shirts are a way cheaper way to own some Prada s/s '13 After creating a virtual lookbook for Prada's spring/summer 2012 collection, artist Vahram Muratyan will now be featured in a Prada collection of his own. It's an exclusive unisex set of t-shirts with illustrations that highlight the kookier side of Prada. The shirts are part of Prada's "Parallel Universes" project which aims to integrate the classic fashion brand with new media. Muratyan, who's perhaps most well-known for his book Paris versus New York: A Tally of Two Cities, does a good job of keeping things simple while injecting a sense of humor. The shirts are available this month for €150.