Archive for the ‘News’ Category
Looking at you looking at what you’re looking at Eye-spy with my mannequin eye an uncomfortable shopping experience. Italian company Almax has begun manufacturing and distributing their EyeSee Mannequin, an intelligent mannequin with a camera behind one eye. Intended to stand in the store, or window display, EyeSee analyzes the actions of consumers--where they move, what they touch, ignore, and even their facial features are recorded then examined to provide statistical and contextual information for producers. Specific costumer movements during what times of day are noted to illustrate what is popular with what kinds of people and when, and this is just phase one. Soon, Almax will be adding audio according to CEO Max Catanese in an interview with ABC News, “Say, you are in front of a mannequin with a blue dress, and you say to your friend, 'It would be wonderful to have it in red.’ It will capture the words and analyze the words [but] not record it." Creepy.
Iggy Azalea, Diplo and FKi are ready to sell you all their style secrets Diplo, Iggy Azalea, and FKi have paired up to bring you "the world's first interactive shoppable music video." The market-ready video for "I Think She Ready," premiered on Ssense, an eCommerce site that styled the entire video and added clickable shopping links to let you add the artists' wardrobes to your shopping basket. Floating "S" boxes litter the screen acting as click through icons that take you to product pages where all of the items featured in a specific look can be purchased. Clicking on one of Iggy's looks brings you to a online shop selling the Givenchy, Preen, Alexander Wang and Margiela pieces she's sporting while she spits. It's an interesting development in the commodification of hip-hop. Because of the intimate relationship between hip hop culture and the products and labels that adorn our favorite performers, it sort of makes sense that the first shoppable video is a hip hop one. But the wireWAX-created eCommerce technology can feasibly be used for any video content in any genre. It seems unlikely that the audience for this particular video is going to be purchasing $600 Givenchy cropped sweaters, but the potential for Odd Future to sell snapbacks is out of control. Interesting concept or has consumerism in art gone too far? Also, if this does continue, can someone please get an art director to make those floating "s" icons a little less distracting? We're trying to watch Iggy whip her heavy weave around. Watch FKi, Diplo, and Iggy Azalea in "I Think She Ready" below. Apparently Iggy's ready, but are you?
Two Inch Cuffs launches a new online shop With a degree in journalism and an interest in writing, Creative Director Ruben Hughes launched his site Two Inch Cuffs in January of 2012. "One thing led to another and I wanted more visuals," Ruben says. Two Inch Cuffs now relies heavily on original content and photography--the images are so impressive, brands have been snapping them up for their own use. "We give readers an experience which other blogs might lack or a story line that is as drawing as a film, but embossed with menswear." On March 1, Ruben expanded his site with a brand new online shop that features quality products and a extra help picking out your stuff. Waxed bags from Oregon based Sketchbook, Prajaa suede Chukkas and Doane paper journals meet a concierge service or "style matchmakers." Even though it's predominantly a menswear shop, there are lots of accessories and sweaters (you could wear), in case you start to get a little jealous. Read our Q+A with Two Inch Cuffs' Ruben Hughes below. What made you want to open an online shop?
Inspired by old L.L. Bean catalogs, I felt like the traditional American catalog has decreased due to the new digital era and the economy. Many brands aren’t as creative anymore with their lookbooks or have sat down to really carve out an idea. I wanted to change that.What makes the Two Inch Cuffs Shop different? Besides our Signature Items which remain exclusive to The Cuff Shop, we offer a concierge service for any customer questions and the assistance of Jared & Alison, our style matchmakers.
What kind of products and brands can we expect to see?
When it comes to brands, people should always expect to see items that mirror our constant drive for quality. Brands like Hamilton 1883 and Ruell & Ray will continue to grow within our shop as we bring on new styles exclusively made for Two Inch Cuffs.What is your target customer like? Where does he hang out? What does he do? What brands does he wear? Our guy is someone in his mid-twenties to early thirties who has a disposable income and wants to shop for items that have a story behind them. He’s a frequent restaurant goer and can responsibility enjoy a good beer after a long work day. He’ll buy brands like Todd Synder, Alden and Gitman Vintage because he doesn’t mind paying a little extra for anything made in the USA. Are there items available for women?
Many items in the shop are predominately mens, but we do offer a few brands that are unisex. From accessories to apothecary, have your pick.
Name some of your favorite physical stores:
Unionmade Goods, J. Crew Liquor Shop and Jack Spade
What are your three favorite brands and why?
I really enjoy Farm Tactics, Ruell & Ray and Sketchbook. They all bleed quality and are comfortable at the same time. That’s how clothing should be meant to be.Anything else? Thanks hearty. Visit the new Two Inch Cuff Shop here.
Just keeping you informed; keeping you juiced. We learn our beauty tricks from teenagers. For real. D.I.Y. on the pre-teen bathroom scenes. #highbun #ballerina [PoisonFlowerIvy] At least some people are thinking about this. #TeenViolenceAwarenessMonth [Feministe] Sometimes we wish models would pose at shitty day jobs so we could know how the threads could really look. [Studded Hearts] For all those who make the rules...we need a change. [The Nation] R.I.P. Women guitarist Chris Reimer. [Pitchfork] When you see angels on earth or Judge Judy and Joan Rivers shopping together for jewelry in Williamsburg. [Color My Life With The Chaos Of Trouble] A domer doozie. [Nerve]
A travel log from Pamela Love’s Elise Anderson and her debut in Paris. Part III: Anna Wintour, brownies, Jamiroquai and the Eiffel Tower, well a mini version.PART III: Last 2 Days By: Elise Anderson I’m grouping the last two days together because one was a half day, and really it felt like one giant marathon. We bounced along from activity to activity and barely had time to change clothes or eat before heading to the next event. Not taking ample time to eat is a major no-no in France, but we managed a few good meals and at least a few drinks. So here goes the end of the trip: After we returned to the apartment the 2nd night, Pam and Allison went off to an exclusive party sponsored by Vogue and the CFDA hosted by Tommy Hilfiger and Diane Von Furstenburg in her apartment near the Seine. You can see photos from the party and of the great DVF’s apartment here. Part I and Part II.
Aritiza has conquered cities all over North America and is now planting roots in New York Aritzia says hello to New York! Opening their Manhattan flagship doors today in Soho this afternoon. With a knack for offering on trend fashion right when you want them at prices that work, we have a feeling New Yorkers--and this city's many tourists--are going to pretty happy with this Canadian transplant. (We've been longtime fans, some of our staff even worked there in their teens!) Aritzia will carry their house-brands, which include Wilfred, Talula, TNA, Community, and pair them with brands that work with their aesthetic in a curated collection that will evolve with each season. The new store is located on the busy corner of Spring and Broadway, but make sure you go inside--the beautiful interior design focuses on a metaphysical theme inspired by natural phenomena. Think: lightning, crystals and tye dye effects. See our pictures from this mornings press preview along with a sneak peak of Aritzia's fall '11 collection below. Aritzia fall '11 sneak peek