News__ Reebok Gets A Facelift
The sport of fitness.
Reebok has a whole new logo (or "brand mark" as Matt O'Toole, the Global Head of Reebok is calling it) and a whole new trajectory. The sportswear company will be using their Delta logo, which originally appeared on all that CrossFit gear they created, and benching the Vector logo. Reebok will also be paying more attention to you, as their focus shifts from elite athletes to the everyday person. Inspiring people to move. They're calling it the the sport of fitness.
Check out the video below to hear Matt talk about the direction the brand will be running in.