News__ Sassy Resurrected?
Fourteen-year-old, toast of the fashion ball, Tavi Gevinson has consistently written about her love for Sassy--a magazine that was thriving while she was still in diapers--and now she gets to join it. According to Tavi's blog, Style Rookie, founding Editor-in-Chief of Sassy, Jane Pratt, has teamed up with her to start a new version of Sassy. A teen magazine that carries the same politics, but fits the current social landscape. Tavi--whose blog receives millions of hits a day--wrote this about the up-coming project:
"Of course, it won't be Sassy (or the rebirth of Sassy, or Sassy 2.0) and nor do we want it to be. For one, you can't try to recreate something that good. For another, while I can read old issues of Sassy and relate, the world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different. Something that will use Sassy as a point of reference for the whole teen-magazine-that-doesn't-suck thing, and something in which Jane Pratt will take part, but something that is not trying to recreate the other something a bunch of us love and don't want to see copied."
In the above video, Tavi is giving a speech about the need for a Sassy comeback at the Idea Conference in Toronto. During her speech, which is littered with charmingly awkward "likes" and "ums," Tavi says teen magazines that "sucked" in the 90's don't necessarily "suck" anymore and that the internet has provided a place where people can network and find their niche. While this may be true, there is something to be said for the way a reader trusts a magazine.
Amy Odell of The Cut argued that right now isn't the best time to try to get a print magazine off the ground, however having an uber-famous teenage celebrity involved sure helps. Unlike reading online, when you buy a magazine you trust the content set up for you will be enjoyable. You desire that tailored reading atmosphere. While this still exists online, the opportunity to step out of the "pages" is there. Reading a magazine online is like a Choose Your Own Adventure--when you're done an article you can pick which link you will follow next and this transforms your reading experience. Magazines don't offer that same scattered viewing. One isn't better, they're different, but both necessary, especially when trying to promote feminism, popular culture, fashion and music for young women. Something we work hard at doing on this site.
We're curious to see what Jane and Tavi dream up. How do you feel about Tavi and Jane working on a new print magazine?
Via: The Cut