News__ VEDA for Reformation
VEDA and Reformation combine forces, and get “a little mixed up” in a good way
"Courtney Love of Hole, late Patti Smith, David Bowie as Ziggy Stardust, The Warriors, Diana Vreeland’s print mixing, Sid and Nancy, Highwaymen, Kate Moss and Johnny Depp circa 1994,” are the inspirations listed for VEDA and Reformation’s holiday capsule collection. In other words, the "distinctive marginal cool." For this, the talents of Ari Marcopolous were a perfect fit for behind the camera. You’ll know from a quick once over of his blog, EXFED, that Andy Warhol's past assistant, likes weird beauty with an edge, and keeps his lens far away from mainstream nuances and rather focuses on unique, eccentric souls.
The VEDA Reformation capsule collection titled, Cloe From 5 to 7, combines VEDA’s penchant for making the perfect leather jacket and Reformation’s re-purposed vintage and surplus materials. Extra sweet feminine pieces like lingerie dresses and silky loungewear are paired up with VEDA’s leathers. The 10-piece collection is loose, fun, spontaneous, and a little mixed up.
The model for the lookbook is rising star Ashley Smith, aka the gap-toothed, size nothing model, who has that Liv Tyler-like “je ne sais quoi” face and has had a lot of serious camera time with Terry Richardson. With a bright cherry red lip and porcelain face, done my makeup artist Jenny Kanavaros, VEDA x Reformation just nailed grungy-chic. For the lookbook Smith loiters around a room, stairwell, hall, hangs off the bed, plays 52 Pickup, and jumps around the room--pretty much all we ever want to do for the holidays.
Check out the VEDA for Reformation lookbook starring Ashley Smith and shot by Ari Marcopolous below.