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hearty magazine | Watch Prada’s “Real Fanatasies”

News__ Watch Prada’s “Real Fanatasies”

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Prada does Kafka

Prada’s “Real Fantasies” feel more like weird dreams, the kind you wake up from and think “What does it all meaaann?”. Characters from their Fall/Winter 2013 campaign “perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.”  The Italian luxury brand creates a strange realm using an unusual color palette, découpage settings, and a dissonant soundtrack. The production is so eerily captivating, it’s easy to overlook the outfits. But they’re good: gingham trenches in white and pink, fur coats with oversized cuffs, and a few pairs of slick shades.

Check out Prada’s “Real Fantasies” f/w ‘13 campaign video below.

Spotted on: HUH.

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